Effective Date: 22 October 2025

Your privacy is important to us, and this Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, www.theviralrunway.com

1. Information We Collect

We may collect and process the following types of information:

Email Address: When you make a purchase, download a free resource, or subscribe to our newsletter, we collect your email address (which may include personal identifiers such as your name, depending on your chosen email). This is used to deliver your digital products, send confirmations, or share updates if you’ve opted in.

Payment Details: Payments are handled securely by third-party providers such as Stripe, PayPal, or WooCommerce Payments. We do not have access to or store your full payment information.

Usage Data: We may collect technical information such as your IP address, browser type, device, operating system, pages visited, and date/time of access to improve website performance and user experience.

Cookies: We use cookies and similar technologies to enhance your browsing experience. Details are provided below in the Cookies section.

2. How We Use Your Information

We may use your information to:

Process and deliver digital purchases and free resources.

Provide order confirmations, receipts, and limited support.

Respond to customer enquiries.

Provide order confirmations, receipts, and limited support.

Send marketing communications (only if you have opted in).

Improve website functionality and user experience.

Comply with tax, legal, or accounting obligations.

We do not sell, rent, or share your personal data with third parties for their own marketing use.

Your data may be shared with trusted third parties solely for operational purposes:

Payment processors (Stripe, PayPal, WooCommerce Payments) – to process transactions securely.

Email marketing providers (MailerLite) – to send newsletters or product updates to subscribers who opted in.

Analytics or website tools – such as Google Analytics, to understand traffic patterns and improve performance.

Legal or regulatory authorities – only if required by law or to protect our rights.

All third-party providers process your information under strict confidentiality and in compliance with applicable data protection laws

You have control over your data:

Access & Correction: You may request to access or update your personal data.

Unsubscribe: You can opt out of marketing emails anytime via the “unsubscribe” link in our emails.

Cookies: Manage cookie preferences through your browser or our cookie consent banner.

Since user accounts are not currently available, you will not be asked to create or maintain login credentials on our website.

5. Cookies

Cookies are small files stored on your device to improve functionality and experience.

We use cookies to:

Remember your preferences.

Analyze site traffic and performance.

Support essential checkout and cart functionality.

Marketing Cookies:We use tools such as Google Analytics and Meta (Facebook) Pixel to help us understand how visitors use our website, improve our content, and measure the effectiveness of our campaigns. These cookies only activate after you’ve consented through our cookie banner.

You can disable or manage cookies anytime via your browser or our cookie settings banner.

6. Data Security

We use secure SSL encryption and industry-standard safeguards to protect your data. However, no online system is entirely secure, and we cannot guarantee absolute security. By using our website, you acknowledge and accept these inherent risks.

Payment details are encrypted and processed via PCI-DSS compliant third-party gateways.

We do not store full card information.

Your personal details (e.g., name, email) are stored securely through our website host and service integrations (e.g., MailerLite, WooCommerce).

7. Third-Party Links

Our Website may integrate with third-party platforms (such as MailerLite, Instagram, Canva or WooCommerce). Please review their privacy policies as they govern your data when you interact with them.

8. Children’s Privacy

Our website and products are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to remove that information as required by applicable law.

9. Updates to This Policy

We may update this policy occasionally to reflect legal, technical, or business changes. Updates will be posted here with a revised effective date.

If significant changes occur (e.g., reintroducing user accounts or adding new data processors), we will notify you directly where appropriate.

10. Contact Us

If you have any questions about this Privacy and Cookie Policy, please contact us through the Contact section on our website.